Final Advertisements

Possible screen shots for final advert

Action and Aventure Trailer Review

Salt

Throughout the film ‘Salt’ the soundtrack varies to show the different moods and settings.  Suspicion is portrayed through music with strong slow beats.  Whereas when there is a fight about to begin, suspense arises through the music meeting a climax and as the action takes place the music gets louder, faster and stronger. There is a scene in an elevator where a Russian man uses his feet with knifes in the soles to kill two men. Just as this is about the happen the music reaches its end and the camera zooms into his feet in slow motion. This leaves the audience wondering  what is about to happen, all of a sudden a blade comes out of the shoe and the music pipes up again, and the fight is over in seconds. As the blade appears from the shoe editing is used. A sharp light fills the screen which immediately gains the audiences attention.

Another action scene in the film is when Angelina Jolie is inside a car with two security guards. She appears defenceless so you don’t think anything is going to happen. The speed of the car is shown through the angle only showing the wheel turning as the car turns a corner. The camera zooms into her face where her eyes turn to face the camera. All of a sudden it blacks out and she attacks both men next to her. Many camera angles are used from inside the car and outside.  

http://www.youtube.com/watch?v=QZ40WlshNwU

Before your very eyes, the glasses that act like a mobile

In Media Studies, at the beginning of the lesson we keep informed with short starter activities. Today we looked at the article 'Before your very eyes, the glasses that act like a mobile' (The Times 23.02.12).  This amazing technology appears as a pair of glasses with screens instead of lenses that are capable of showing text messages, emails and the internet. This all works with a small camera device which placed on the side of the glasses that allows you to see what is in front of you. The new high tech glasses will show real-world images overlayed with information you would typically view on a phone like emails.

Adverts for essay

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1960s

http://www.youtube.com/watch?v=b2T_Hno-hiM -2011

COCA COLA ADVERT ANALYSIS

During today's lesson we looked at two commercials for coca cola; the 'hilltop' and 'I wish' advertisements. They both showed similar messages but in very different ways.

The Coca Cola 'Hilltop' advertisement shows unity throughout people from all over the world. It portrays this message through love and hope which is show in the song sand by a multicultural collection of teenagers on the top of a hill. By using the lyric 'Perfect Harmony' and having everyone singing, it shows everyone coming together as one. The lyrics express that a coke gets rid of your problems, you can take a time out and enjoy the company of those around you for a little while. This advert suggests to the audience that drinking Coke brings people closer. Everyone in the advert is quite young, which shows the target audience for the product. Coca Cola's was originally shown as a liquid refresher. The message changed to 'Lets have a coke, to keep each other company for a little while.' This change occurred when the creative director Bill Backer was at an airport, and the plane had to stop in Ireland so everyone was irritated. The next morning the same people were laughing and sharing stories over a bottle of coke. This made him realise that coke was more to do with bringing people together.
http://www.youtube.com/watch?v=dfU17niXOG8

The 'I Wish' advertisement delivers the message of sharing. An African American lady is walking down a street giving out Coke's to everyone that passes by. An important point in this advert is that although she is the one giving out cokes, she has not got one for herself. Nonetheless she does not appear to mind.  The advert is made in America, it is shown as a multi cultural place as there are many people from different ethnic backgrounds that she is sharing her Coke with. The advertisement is subtly saying that everyone should come together and get along. The lady singing is very joyful and the words in her song say how she wants the world to be one.

THE ADVERTISING STANDARDS AUTHORITY

In today's lesson we looked at the website for the ASA which regulates the contents of advertising. We looked at several case studies to see what complaints to the ASA were based on and what the ASA's adjudication had been. 

The TV advert for 'Coors Light' was accused of breaching two codes: racism and appealing to the audiences under the age of 18. We viewed the advert and discussed the adjudication: the advert was cleared of breaching the first code but accused of breaching the second code.

Children and Advertising

After todays lesson, I looked at the ASA website under Children and advertising. The ASA works very hard at protecting children from seeing inappropriate advertisements that may effect them in anyway. This is mainly due to parents being strict about what they want their own children to see. For example; advertisements for a movie that may be viewed by children can not include any footage that may scare them. Also children are much more vulnerable and therefore if they see something on TV they are likely to believe it and follow it. No one below the age of 18 can be shown in ads where they appear provocative, using inappropriate  poses, are overly 'made-up' or in states of undress.