Airline Advertisments

In today's lesson we are analyzing changing representations in airline advertisements.

Virgin Atlantic
The Virgin Atlantic advert is very much about showing off the airlines glamour. They have used good looking air hostesses and pilots to show off their airline, this makes other people want to fly with Virgin as they think they will be flying with the people from the advert.  When the air hostesses are walking at the beginning it shows all eyes are on them. The avert makes Virgin Atlantic appear as the best airline you could fly with, as is seems luxurious, fun and that you are well looked after during the flight. When the men are going through the X'ray machines, they have used a humorous approach of showing safety. Finally the Virgin air hostesses are all completely dressed in red. Red is the colour of Virgin, but also the colour shows love and lust. All this will make people want to fly with this airline.
http://www.youtube.com/watch?v=Hbib-A6NpW8

British Airways
The British Airways advert is all about their history. It shows how their airline has changed and improved over time. By showing off the history, they emphasises the motto 'To Fly, To Serve.' It is portrayed as more than just a slogan, it is on their uniform so it appears that they stick to it and do as it says. They show dedication and bravery. Throughout the advert the technology improves, this shows how long the airline has been around for. As the technology has changed and developed it says that they have stayed the same, kept the same morals and retained the same values.It is not the type of advert where they show off the image and appearance,  instead it shows the truth and loyalty of the airline. This creates a relationship of trust between the airline and people, making them feel safe and therefore wanting to fly with the airline.  
http://www.youtube.com/watch?v=a4JdQi60an0