In today's lesson we analyzed two moving adverts by Cadbury's and Gibbs SR. The Gibbs SR advert was created in 1950's and the Cadbury's advert in 1990's. The two advertisements use very different approaches. One advert convinces you that you will do better if you buy the product and the other makes you think you will be in better condition by using the product.
The Gibbs SR advertisement focuses on the facts. It is very focused on the product and using many scientific statistics. The whole advert is in black and white and has a man doing a voice over. Due to all the factual information that the advert uses, it convinces the audience that they have nothing to hide and will make them more likely to buy the product.There was something in the advert that I thought was quite strange, this was that they mentioned a chemical they used in the product. Nowadays, advertisements would not do this as people know a lot more about damage from chemicals and how they can be very dangerous.
The Cadbury's advertisements focuses more on a story. By basing the product on a made up story it makes the product appear as more appealing to the audience.The whole story line is saying that if you eat Cadbury's chocolate you are likely to do better at what you do. This advertisement also uses music over the top instead of someone talking. It makes the advert more exciting and you are likely to remember the song, which will make you think of the chocolate and end up buying it.
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