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| 1920 |
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| 1920 |
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| 1960s |
Monday, 28 November 2011
Sunday, 20 November 2011
COCA COLA ADVERT ANALYSIS
During today's lesson we looked at two commercials for coca cola; the 'hilltop' and 'I wish' advertisements. They both showed similar messages but in very different ways.
The Coca Cola 'Hilltop' advertisement shows unity throughout people from all over the world. It portrays this message through love and hope which is show in the song sand by a multicultural collection of teenagers on the top of a hill. By using the lyric 'Perfect Harmony' and having everyone singing, it shows everyone coming together as one. The lyrics express that a coke gets rid of your problems, you can take a time out and enjoy the company of those around you for a little while. This advert suggests to the audience that drinking Coke brings people closer. Everyone in the advert is quite young, which shows the target audience for the product. Coca Cola's was originally shown as a liquid refresher. The message changed to 'Lets have a coke, to keep each other company for a little while.' This change occurred when the creative director Bill Backer was at an airport, and the plane had to stop in Ireland so everyone was irritated. The next morning the same people were laughing and sharing stories over a bottle of coke. This made him realise that coke was more to do with bringing people together.
http://www.youtube.com/watch?v=dfU17niXOG8
The 'I Wish' advertisement delivers the message of sharing. An African American lady is walking down a street giving out Coke's to everyone that passes by. An important point in this advert is that although she is the one giving out cokes, she has not got one for herself. Nonetheless she does not appear to mind. The advert is made in America, it is shown as a multi cultural place as there are many people from different ethnic backgrounds that she is sharing her Coke with. The advertisement is subtly saying that everyone should come together and get along. The lady singing is very joyful and the words in her song say how she wants the world to be one.
The Coca Cola 'Hilltop' advertisement shows unity throughout people from all over the world. It portrays this message through love and hope which is show in the song sand by a multicultural collection of teenagers on the top of a hill. By using the lyric 'Perfect Harmony' and having everyone singing, it shows everyone coming together as one. The lyrics express that a coke gets rid of your problems, you can take a time out and enjoy the company of those around you for a little while. This advert suggests to the audience that drinking Coke brings people closer. Everyone in the advert is quite young, which shows the target audience for the product. Coca Cola's was originally shown as a liquid refresher. The message changed to 'Lets have a coke, to keep each other company for a little while.' This change occurred when the creative director Bill Backer was at an airport, and the plane had to stop in Ireland so everyone was irritated. The next morning the same people were laughing and sharing stories over a bottle of coke. This made him realise that coke was more to do with bringing people together.
http://www.youtube.com/watch?v=dfU17niXOG8
The 'I Wish' advertisement delivers the message of sharing. An African American lady is walking down a street giving out Coke's to everyone that passes by. An important point in this advert is that although she is the one giving out cokes, she has not got one for herself. Nonetheless she does not appear to mind. The advert is made in America, it is shown as a multi cultural place as there are many people from different ethnic backgrounds that she is sharing her Coke with. The advertisement is subtly saying that everyone should come together and get along. The lady singing is very joyful and the words in her song say how she wants the world to be one.
Monday, 7 November 2011
THE ADVERTISING STANDARDS AUTHORITY
In today's lesson we looked at the website for the ASA which regulates the contents of advertising. We looked at several case studies to see what complaints to the ASA were based on and what the ASA's adjudication had been.
The TV advert for 'Coors Light' was accused of breaching two codes: racism and appealing to the audiences under the age of 18. We viewed the advert and discussed the adjudication: the advert was cleared of breaching the first code but accused of breaching the second code.
The TV advert for 'Coors Light' was accused of breaching two codes: racism and appealing to the audiences under the age of 18. We viewed the advert and discussed the adjudication: the advert was cleared of breaching the first code but accused of breaching the second code.
Children and Advertising
After todays lesson, I looked at the ASA website under Children and advertising. The ASA works very hard at protecting children from seeing inappropriate advertisements that may effect them in anyway. This is mainly due to parents being strict about what they want their own children to see. For example; advertisements for a movie that may be viewed by children can not include any footage that may scare them. Also children are much more vulnerable and therefore if they see something on TV they are likely to believe it and follow it. No one below the age of 18 can be shown in ads where they appear provocative, using inappropriate poses, are overly 'made-up' or in states of undress.
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