The Coca Cola 'Hilltop' advertisement shows unity throughout people from all over the world. It portrays this message through love and hope which is show in the song sand by a multicultural collection of teenagers on the top of a hill. By using the lyric 'Perfect Harmony' and having everyone singing, it shows everyone coming together as one. The lyrics express that a coke gets rid of your problems, you can take a time out and enjoy the company of those around you for a little while. This advert suggests to the audience that drinking Coke brings people closer. Everyone in the advert is quite young, which shows the target audience for the product. Coca Cola's was originally shown as a liquid refresher. The message changed to 'Lets have a coke, to keep each other company for a little while.' This change occurred when the creative director Bill Backer was at an airport, and the plane had to stop in Ireland so everyone was irritated. The next morning the same people were laughing and sharing stories over a bottle of coke. This made him realise that coke was more to do with bringing people together.
http://www.youtube.com/watch?v=dfU17niXOG8
The 'I Wish' advertisement delivers the message of sharing. An African American lady is walking down a street giving out Coke's to everyone that passes by. An important point in this advert is that although she is the one giving out cokes, she has not got one for herself. Nonetheless she does not appear to mind. The advert is made in America, it is shown as a multi cultural place as there are many people from different ethnic backgrounds that she is sharing her Coke with. The advertisement is subtly saying that everyone should come together and get along. The lady singing is very joyful and the words in her song say how she wants the world to be one.
When you analyse the 'hilltop' advert, you should draw attention to key words in the lyrics such as harmony and explain its double meaning. Refer to the slogan used.
ReplyDeleteDo the same with 'I wish', drawing attention to how the young woman embodies the meaning of the lyrics. How is she represented? Remember the structure of the analysis: a topic sentence, the example that illustrates that point, detailed analysis of the example.