The TV advert for 'Coors Light' was accused of breaching two codes: racism and appealing to the audiences under the age of 18. We viewed the advert and discussed the adjudication: the advert was cleared of breaching the first code but accused of breaching the second code.
Children and Advertising
After todays lesson, I looked at the ASA website under Children and advertising. The ASA works very hard at protecting children from seeing inappropriate advertisements that may effect them in anyway. This is mainly due to parents being strict about what they want their own children to see. For example; advertisements for a movie that may be viewed by children can not include any footage that may scare them. Also children are much more vulnerable and therefore if they see something on TV they are likely to believe it and follow it. No one below the age of 18 can be shown in ads where they appear provocative, using inappropriate poses, are overly 'made-up' or in states of undress.
You have used your thirty minutes of prep usefully, Jenny. Did you make a note of any case studies that the ASA judged to be unsuitable, becuae it scared them or could be accused of being inappropriate in other ways?
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